Monday, July 5, 2010

30 Day Challenge Day - 23: The Great Lakes and The Oil Spill

So yesterday I spent the day in Grand Haven, MI for the national holiday. It was a beautiful, hot and sunny day. The beaches and streets were packed with people and there were thousands of boats of all shapes and sizes in the channels and on the lake. The water was a very tolerable 71 degrees, and despite a red-flag warning for high rip-currents everyone still swam. Welcome to summer in a Pure Michigan beach town, it's picture perfect no matter where you are from in the country.

So with all the drama over the oil spill in the Gulf, why hasn't the state tourism agency taken advantage of that situation? Well I'm sure they want to take the high road and just leave it alone. With everyone in the media bashing Michigan for something or another in recent years I think they could spin it as a positive. Fresh water and no drilling; "Pure". The campaign has been the most succesful tourism campaign the state has conducted in modern history if I am correct, and it's a shame they do not have a better budget to work with this year.

If they had a budget, the use of tv ad spots would be perfect for the situation. Stay away from anything SE Michigan and focus on the Lake Michigan beachtowns; South Haven, Saugatuk, Holland, Grand Haven, Muskegon, Ludington/Silver Laker, Sleeping Bear Dunes and Leelenau County, Traverse City, Charlevoix and Petosky, culminating with Mackinaw and some of the Huron beach towns. Try a little reverse advertising to the people of Florida and the Gulf. Come up and try something different.

So you say it wouldn't work? As far as I know, I don't think the state tourism board has tried it before so why not?

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